Privacy Statement

As a result of federal and provincial legislation, we are taking extra measures to inform you of why and how we collect, use and disclose personal and account information collected through our Website. In this policy, "personal and account information" means your name, company name, account number, address, telephone number and e-mail address, plus other information that personally identifies you, including your industry, the number of employees at your company, and purchase history; "we" and "us" means Metafore as well as its affiliated companies.

We will periodically review the appropriateness of this privacy policy and may make, at our discretion, such changes as are necessary. If we decide to change this privacy policy, we will post those changes here so that you will always know what information we gather, how we might use that information, and whether we will disclose it to anyone. You should visit our Website periodically to review any changes.

Why do we collect personal and account information?

To better serve you, when you create an account on our Website, become a client, or whenever you acquire a new product from us, we need to collect some of your personal and/or account information. Common purposes for which we collect your personal information are to:

• Ensure that we receive payment from your financial institution or credit card company;
• Allow us to register your product for warranty purposes;
• Obtain a loan from one of our financing partners;
• Activate a service with one of our partners;
• Obtain a rebate offered from a manufacturer whose product(s) you have purchased;
• Enter you in a contest or other promotional activity;
• Register you for our mailing list;
• Perform warranty work on behalf of manufacturers or partners.

What personal and account information do we collect?

The amount and type of personal and account information we collect from you depends on your activities and use of our Website. Following are details pertaining to the information that we collect on our Website.

When you browse our Website:

We collect your IP address (your computer’s unique identifier) to measure our Website traffic and to help provide a relevant shopping experience.

If you come to our Website via a link, we collect the location of the link (Website) that referred you.

We collect information about the browser you are using to help optimize our Website for visitors. We keep track of pages you visit on our Website to help provide you with a more personalized online experience.

When you make purchases through our Website:

We collect your name, address and payment information to process your order. Please note that you have the option of providing credit card and purchase order numbers by telephone.

We collect information contained in “cookies,” such as your purchases and login data, to personalize your shopping experience. Your browser must be set to accept cookies if you wish to add items to a shopping cart.

When you create an Account on our Website:

We collect your user name, password, e-mail address, secret question, and answer to your secret question to protect your Web Account. We use your secret question and answer to identify you as the account user if you have forgotten your password. You can help us ensure your privacy by not sharing your user name or password.

When you e-mail information to a friend or colleague through our Website:

We collect your e-mail address and the e-mail address of the person to whom you are sending the product information.

When you communicate with us through our Website:

We collect your e-mail address and the other information that you provide in order to respond to your communication.

When you register for events or other activities, enter contests, or participate in surveys on our Website:

We collect your name, e-mail address and telephone number, and the other information that is required for entry or participation, which varies depending on the activity.

Do we use your personal or account information for any other purpose?

We may use your personal and account information to provide products or services you have requested, respond to a communication from you, contact you, and as otherwise described in this policy.

We may occasionally send you promotional or product information. If you do not wish to receive promotional or product information, you may opt out of future communications by following the instructions in the e-mail communication or by contacting your account manager.

We may also analyze and act upon your personal and account information as part of our standard business practices. We occasionally purchase from third parties commercial information such as company size, number of employees and annual sales of other companies. We may use this commercial information along with your personal and account information to customize our offerings to you, as well as for our internal use.

In addition, in order to measure how we are doing and to better understand how we can improve our product offerings, we or one of our service providers or strategic partners may contact you by telephone or e-mail and solicit your participation in research.

If you become our customer, we may send you updates on important information about our company and services.

Who might we disclose your personal and account information to?

We restrict access to your personal and account information to those who need access to use it as set forth in this policy. We may need to share your personal information with others in order to better serve your needs. These other parties commonly include:

• Financial institutions
• Product manufacturers
• Warranty companies
• Our parent entities, our affiliates and/or third party licensors

Only authorized personnel are permitted to see your Web Account password. Your other personal and account information may be disclosed to third parties in limited circumstances. For example, we may share your personal and account information with our strategic partners and with suppliers and other entities involved in transactions you have initiated. We may disclose your personal and account information to respond to subpoenas, court orders, or other legal process, as required by law, or to establish or exercise our legal rights or defend against legal claims. Your personal and account information may also be disclosed in connection with a sale of some or all of our business or a merger with another company.

How do we protect your personal and account information?

We use 128-bit encryption technology and Secure Socket Layers (“SSL”) in all areas where your personal and account information is required. Our Website is certified by VeriSign™, which verifies that our Website is authentic and that we use SSL security. To view our VeriSign™ certificate, click on the image of the closed lock or the solid key at the bottom of your browser window. Our Website security information will appear.

In addition, your personal and account information and transaction history are kept behind our firewall on separate servers. All transaction information is processed under encrypted channels, although you may choose unencrypted processing.

In order to protect your personal information and right to privacy, we will:

• Not collect, use or disclose your personal information for any purpose other than those we mention herein.
• Keep your personal information only for as long as we need it to fulfill the stated purpose or as required by law.
• Safeguard your personal information to the best of our ability.
• Respond to any request you may make to correct the personal information we hold about you.
• Not fully print the credit card number you provided us elsewhere than on the credit card slip we have given you (and on the merchant copy) at the time of purchase.

How can you correct inaccurate information?

You may correct some personal and account information maintained in your Web Account through your Web Account. To correct other information, or for any other enquiries relating to your personal and account information, please contact your account manager.

Please contact us by email if you:

• Wish to provide us feedback.
• Wish to change your consent to the ways in which we may collect, use or disclose your personal information.
• Wish to be removed from our mailing list.
• Have any other question about our privacy policy.

Acceptance

By using our Website you consent to the collection, use and disclosure of your personal and account information as provided in this privacy policy.

© 2010 Metafore Technologies Inc. All rights reserved.

Last Updated January 7, 2010